PageOnePR
'; } ?> 
  • \"Services\""; } elseif (($page == "capabilities") || ($page == "best_practices")) { echo "\"Services\""; } else { echo "\"Services\""; } ?>
  • \"Clients\""; } elseif (($page == "current") || ($page == "past") || ($page == "testimonials") || ($page == "results") || ($page == "makingnews")) { echo "\"Clients\""; } else { echo "\"Clients\""; } ?>
  • \"Careers\""; } elseif (($page == "culture") || ($page == "benefits") || ($page == "watercooler")) { echo "\"Careers\""; } else { echo "\"Careers\""; } ?>
  • \"Contact\""; } else { echo "\"Contact\""; } ?>
  • \"Blog\""; } else { echo "\"Blog\""; } ?>
  • \"Japan\""; } else { echo "\"Japan\""; } ?>

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    The Page Wonders

    Social media is changing PR in new and exciting ways. More than ever before, companies want help from a PR partner who can put smart, creative, independent-thinking professionals on tough problems using these new tools to seize opportunities and solve problems. Read here about some of the exploits of our Page Wonders and tell us what you think!

    Other Staff Blogs:Craig Oda | Shelly Milam


    A Dancing Cow Increases Website Traffic by 43% in 3 Days
    posted by Craig Oda at Thursday, August 14, 2008


    We took a recent Stanford University graduate, convinced her to wear a cow suit and increased web site traffic by 43% for a Silicon Valley startup in three days. Well, to be fair, we also had a fox, a demon, and penguin to help us.

    At LinuxWorld in San Francisco last week, we walked around the show floor in costumes, recorded video, danced, sang, and convinced attendees to participate in choosing the Next Open Source idol. The results were hilarious and great for business. GroundWork Open Source saw a 43% increase in traffic to their corporate web site in three days. They also had 1,133 people go to the community portal on their main web site and interactively vote on their favorite idol. The videos generated 5,000 views from a targeted open source audience in one week.

    The PR campaign also generated buzz in the IT media community, including this short blurb in NetworkWorld.

    The project was viewed as a success, helping to increase the visibility of GroundWork Open Source in the technical community and driving relevant traffic to their web site. We also got to dress up in funny costumes in public a full two months ahead of Halloween.


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