The Page One Social Media Team is Hiring! posted by Shelly Milam at Friday, March 27, 2009

Yes, the rumors are true! The Page One Social Media Team is looking to hire a new member to join our expanding team. I have posted a very detailed job description below. It is fairly long, but because so many social media jobs are ill-defined I thought it was best to be very descriptive about who I am looking to hire and what type of work this person will be doing.

Please send resumes to socialmediajobs [at] pageonepr.com.

Want to put your social media skills to the test in public relations, marketing, and the high-tech industry?

I lead the Page One Social Media Program at Page One PR, an international public relations firm that caters to the high-tech industry. The Page One Social Media Team has experienced rapid growth in the past year and we’re now looking to hire a full-time social media specialist to join the team in our San Francisco office. Since the new member of the team will report directly to me, I’ll start off by telling you a bit about myself.

I joined Page One PR two years ago and soon after, founded our Social Media Program. I have a strong passion for crafting innovative strategies to communicate corporate messages and have developed an even stronger passion for social media as the right tool to do this. I live and breathe social media, because I believe, 100%, that social media is the future of the PR industry and if companies do not move quickly to adapt these new techniques, they will go the way of the dodo bird, just like the printing press and now the newspaper. Many people are sitting back wondering what is going to happen to PR in the next few years. I am not one of those people. I am that person running up ahead, trying to help define the solution and pave the path. I feel strongly that there is a right way and a wrong way to do this though. It’s all about metrics and measurement and connecting social media programs to real business objectives. Without having well defined, well thought-out goals and the ability to clearly track and monitor progress and results, social media campaigns are often just a waste of time and money. I really enjoy my job because Page One has allowed me the opportunity to grow and expand a program that has the potential to radically shake things up. I have spent the past year learning, experimenting, observing other PR agencies and developing our social media program and have created a process and set of services that will differentiate Page One PR and put us at the cutting edge of social media. Our results already speak volumes on this. Now I just need to build out the team!

So who are we looking for?

Page One’s Social Media Team has developed a unique, metrics driven process focused on generating great results for our great clients. We are looking for a smart, enthusiastic, highly motivated and driven individual that is looking for the opportunity to help high-tech clients integrate social media techniques into their communications strategy. We are ideally looking for an individual who is already actively engaged in a broad range of social media activities (blogging, social networking, community development, monitoring and response, etc.), has the ability to think creatively and develop strategic solutions, and wants to jump in and get their hands dirty to create and run successful social media campaigns.

Our new team member will have:

• 2-3 years PR experience that includes PR agency or corporate experience working with technology companies;
• Experience running social media campaigns and a strong background in social media techniques and strategy;
• Creative outlook and willingness to think outside the box to find solutions;
• Outstanding writing skills and verbal communications skills;
• Willingness to experiment and ability to deal with uncertainty;
• Ability to contribute individually, and lead, manage or participate in cross-functional teams;
• A team player with the ability to create great working relationships on all levels in the company and with clients;
• Four-year university degree.

What will you be doing on the Page One Social Media Team?

This position, while a lot of fun, will also involve a lot of hard work. We are looking for someone ready to take on the challenge! By joining the Page One Social Media Team you will have the opportunity to work closely with me to help define and shape the structure of Page One’s Social Media Program, work with top-notch clients, come up with crazy campaign ideas and actually receive the support and materials to implement them.

Okay, so what are some of the activities you may be asked to do?

• Develop messaging and positioning for complex high-technology products, many of them in the B2B space;
• Respond independently to engineers, business executives and media about complex business and technology issues;
• Develop strategies to package messages that leverage media and social media trends;
• Develop strategies to enable content to be distributed online through viral word-of-mouth channels;
• Detailed analysis of metrics to track the popularity and viral distribution of specific content;
• Produce graphs and charts of media metrics;
• Independent writing of both short and long content on complex topics. Content must be engaging and able to capture enough attention that a reader will naturally pass the content on to their friend;
• Discuss plans and concepts with both mid-level and executive-level clients in meetings and in face-to-face presentations. Instill confidence in clients that you can get the job done;
• Sell concepts and plans internally and to clients to drive consensus;
• Build Twitter following on corporate channels and develop strategies for content to go viral with retweets, hashtag, and bit.ly use;
• Manage video projects for YouTube and Vimeo, including videos directed and produced by Page One and videos created by the community;
• Manage Facebook and LinkedIn campaigns, including campaign strategy creation;
• Develop and manage blog promotion strategy, including management of content from multiple people that are slow in providing content;
• Establish communication with clients even when they appear to be too busy to respond;
• Have fun and spread the awesome potential of social media throughout Page One, the entire Silicon Valley region, and the rest of the world.

Benefits. The good stuff. Want 20 days off? OK.

Since Page One's culture is all about great people doing great things, we reward our employees with exceptional pay, matching 401K and 20 days of paid time off per year.

• 20 PTO days (even in your first year!)
• 11 paid company holidays
• Medical, dental and vision coverage for you and your dependants
• Matching 401K
• Long- and short-term disability insurance
• Life insurance (twice your annual salary)
• Flexible spending account

The salary range for this position is up to $60,000.

If you are interested in applying to join the Page One Social Media Team, please send a resume and a note telling us about yourself to: socialmediajobs [at] pageonepr.com.

Learn more about us on: Twitter, YouTube, or Facebook.